The basis for this work is research on low-literate buyers, sellers and marketplaces in the US and in India conducted by Madhu Viswanathan, in his capacity as an academic researcher at the University of Illinois, Urbana Champaign.
His basic research in the US and India has been supported by:
National Science Foundation, Washington, DC
Center for International Business and Education Research, University of Illinois,
Urbana-Champaign
Campus Research Board, University of Illinois, Urbana-Champaign
College of Business, University of Illinois, Urbana-Champaign
Department of Business Administration, University of Illinois, Urbana-Champaign
Research articles will be available on the website soon
